Peter Shafer, Vice President, Digital Solutions

Peter Shafer joined Toluna as Vice President, Digital Solutions in November 2017. Shafer comes to Toluna with more than 20 years of industry experience having held marketing and sales leadership positions at the Gallup Organization, and Harris Interactive. Peter spent 12 years in various senior public affairs positions with several DC-based organizations. He is the author of two books relating to public affairs measurement and has written numerous articles published in a variety of journals, periodicals and major newspapers. Peter has a BA in Political Science from Washington College and currently serves on the Washington College Alumni Council as head of the Strategic Planning Committee. In addition, he has a Masters in Marketing from the University of Maryland.

Understanding the Path to Purchase: It’s not a straight line