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These days, the market research industry is awash in DIY products that allow clients to create and launch their own projects. And, for the most part, that’s a good thing. The industry is responding to client’s demands for better, faster, cheaper ways to get the data they need to make important business decisions. As the […]

How to use the customer insights available to you effectively Most consumers are torn about issues surrounding data sharing and privacy. While everyone wants to benefit from the improved and relevant offers and services that sharing their personal data can afford, they also want to protect their privacy, and are concerned about whose hands their […]

It’s About Innovation and Automation As in so many industries, the rate of change in the market research industry is staggering, and it continues to accelerate. If we are to keep pace with the constantly shifting landscape—and help clients do the same—we must be able to anticipate client’s needs. In other words, we must be […]

Just a few years ago data quality was a red-hot topic in the market research press. The big question was, “how can we ensure data quality in the online age, when consumers were often able to access surveys on-demand, and participate at will?”  Fortunately, at the time, technology proved to be the easy solution.  Specialists […]

It’s not surprising that clients of the PR and media agencies we work with want to know just how well advertising is working for mobile media consumers. In some campaigns, as much as 50 percent of a target audience accesses advertising messages via a mobile device. That translates to a huge portion of a budget […]

These days, staying competitive in the market research industry means streamlining processes to make it easier and faster for clients to complete research projects so they can get the customer data and analytics they need to stay out ahead of the competition. That’s where the integration of a product like QuickSurveys into a client’s overall […]

The way we do business is changing fast—especially the way we make business decisions. It used to be that when you wanted data and analysis for a business decision, you’d hire an agency, working through a series of time-consuming steps. Eventually, a month or two later, you’d finally get the data and analysis you needed. […]

Running a pretest interview before launching a study can help to ensure the respondent experience is interactive and engaging. Enhancing the survey experience for respondents improves the quality and accuracy of the responses they offer through survey research.  76% of survey takers claim that ‘a more interactive experience will keep them more interested and less […]

I’m thinking about… last week’s GRIT report and the annual chart showing which MR technologies clients and suppliers are using or planning to use.  I was happy to see that online communities is always at the top of the list. And thankfully, suppliers and clients alike are both ‘in sync’ on this tech.  But what […]

It is become imperative that businesses have a clear and consistent view of their customers’ experience. In a now global marketplace where customers regularly traverse from bricks-and-mortar to online purchasing, companies face constant and ever-growing competition for each customer’s trade. In this new environment, Customer Experience Measurement (CEM) has become more important than ever before, […]