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The way we do business is changing fast—especially the way we make business decisions. It used to be that when you wanted data and analysis for a business decision, you’d hire an agency, working through a series of time-consuming steps. Eventually, a month or two later, you’d finally get the data and analysis you needed. […]

Running a pretest interview before launching a study can help to ensure the respondent experience is interactive and engaging. Enhancing the survey experience for respondents improves the quality and accuracy of the responses they offer through survey research.  76% of survey takers claim that ‘a more interactive experience will keep them more interested and less […]

I’m thinking about… last week’s GRIT report and the annual chart showing which MR technologies clients and suppliers are using or planning to use.  I was happy to see that online communities is always at the top of the list. And thankfully, suppliers and clients alike are both ‘in sync’ on this tech.  But what […]

It is become imperative that businesses have a clear and consistent view of their customers’ experience. In a now global marketplace where customers regularly traverse from bricks-and-mortar to online purchasing, companies face constant and ever-growing competition for each customer’s trade. In this new environment, Customer Experience Measurement (CEM) has become more important than ever before, […]

In this three-part blog on panel health, you’ve heard the 5 top reasons a panel is unhealthy and the top 5 measures to use in determining panel health. Now it’s important to know what to do to maintain or restore panel health. Regular Check-ups. It’s important to check in on your panel’s health regularly. Frequency […]

This is my second blog on the topic of panel health (the first topic was on the top 5 reasons panels are unhealthy). In the research industry, if you boil every client’s needs down to the absolute basics it’s quite simple: Every client wants quality research on a reasonable budget. And what’s the best way […]

I’ve decided to write a serious of blogs about panel health, because all too often, this aspect of panels is completely ignored.  This is mostly because it’s not understood or because what’s involved in keeping a panel healthy is seen as too costly or too much effort.  It’s a bit of a black box.  I’ve seen 5,000+ member […]

It’s almost a dream come true for a marketer. There at your disposal is a group of consumers selected because they need and have an interest in your company’s products. Why wouldn’t you market your products directly to them? Here’s why: This group of pre-selected consumers is a community panel designed to function as a […]