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In this three-part blog on panel health, you’ve heard the 5 top reasons a panel is unhealthy and the top 5 measures to use in determining panel health. Now it’s important to know what to do to maintain or restore panel health. Regular Check-ups. It’s important to check in on your panel’s health regularly. Frequency […]

This is my second blog on the topic of panel health (the first topic was on the top 5 reasons panels are unhealthy). In the research industry, if you boil every client’s needs down to the absolute basics it’s quite simple: Every client wants quality research on a reasonable budget. And what’s the best way […]

I’ve decided to write a serious of blogs about panel health, because all too often, this aspect of panels is completely ignored.  This is mostly because it’s not understood or because what’s involved in keeping a panel healthy is seen as too costly or too much effort.  It’s a bit of a black box.  I’ve seen 5,000+ member […]

It’s almost a dream come true for a marketer. There at your disposal is a group of consumers selected because they need and have an interest in your company’s products. Why wouldn’t you market your products directly to them? Here’s why: This group of pre-selected consumers is a community panel designed to function as a […]