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Often times when someone takes an interest in a particular subject, he or she will find a way to make it a hobby. Well, Frederic-Charles Petit took his interest in consumer research and surveys a step further; rather than make a hobby out it, Frederic-Charles Petit is one such example.  He took his interest in […]

I recently had the privilege of participating with other industry leaders in a panel at the CASRO Annual Conference 2016.  The panel focused on the state of our industry now and in the near future. I felt that the biggest takeaway from the experience was the certainty that we (data suppliers) as an industry are […]

According to a recent Adobe/Econsultancy survey, content marketing coupled with social media engagement was the top priority for 36 percent of marketers in 2014. This focus on engagement and the development of content is expected to continue in 2016.  Marketers understand that they’re only as good as their last post, and good content helps them […]

Healthcare professionals are exposed to an abundant amount of information in their day-to-day work. To accurately and efficiently collect insights from them, we have to look beyond the standard question setups of consumer surveys. Using a more innovative and creative approach can not only help effectively collect the information needed but can also make the […]

Over the last few years, we’ve seen a wide swath of market research firms that have become specialists in one area or another – likely as a result of a new technology, or research methodology that’s been tech-enabled.  It’s natural.  The ability to focus on a single product can be efficient.  Sales and product marketers […]

In the past, market research was about putting together limited communities of consumers to share their insights and opinions about customers’ products and brands. But business as usual is no longer good enough. Now our customers want to reach anyone and everyone who might consume their product—whether its soft drinks, cars or banking services. And […]

These days, the market research industry is awash in DIY products that allow clients to create and launch their own projects. And, for the most part, that’s a good thing. The industry is responding to client’s demands for better, faster, cheaper ways to get the data they need to make important business decisions. As the […]

How to use the customer insights available to you effectively Most consumers are torn about issues surrounding data sharing and privacy. While everyone wants to benefit from the improved and relevant offers and services that sharing their personal data can afford, they also want to protect their privacy, and are concerned about whose hands their […]

It’s About Innovation and Automation As in so many industries, the rate of change in the market research industry is staggering, and it continues to accelerate. If we are to keep pace with the constantly shifting landscape—and help clients do the same—we must be able to anticipate client’s needs. In other words, we must be […]

Just a few years ago data quality was a red-hot topic in the market research press. The big question was, “how can we ensure data quality in the online age, when consumers were often able to access surveys on-demand, and participate at will?”  Fortunately, at the time, technology proved to be the easy solution.  Specialists […]