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Soda Stream is the leading provider of an ‘at home’ carbonization product.  The device carbonates water, and offers users the ability to create their own flavored beverages with available syrups and concentrates.  SodaStream came to market in the soda category, primarily competing with other soda manufacturers.  As the American consumption of soda declines, it was […]

For decades, technology has been changing at a herculean rate. Companies today recognize the need for near-constant innovation to address the needs and wants of a fickle, competitive marketplace. They also need actionable, reliable, and high-quality customer data to stay relevant. Recently, Toluna was partner of La French Touch Conference, held in New York City […]

In a world filled with innumerable options, instant information, and advanced technology, it would seem that our lives should be simpler because we have so many choices. Yet, current research suggests that our lives have gotten considerably more challenging because we have access to too much of everything. More and more people are seeking the […]

  When Google incorporated in 1998, it had serious competition from Yahoo!, Altavista, Lycos, AOL, and other now forgotten search engines. Google founders had no specific training or education on search but they still came up with a new way to rank search results using the underlying structure of the Web which no other search […]

Running a company that does business around the world and has offices in far-flung locations has its challenges. Language barriers, customs, laws, and time zone differences all play into daily life in a multinational company such as Toluna. But all those differences can pale in comparison to having to understand the wide variety of data […]

In our increasingly tech-driven world, the lines between human communication and everyday objects are blurring at a herculean rate. This blending has its own label, “The Internet of Things,” also known as IoT. But what is it exactly? And why should marketers and marketing researchers care? IoT isn’t a new idea; it’s been around for […]

T-Mobile CEO John J. Legere was recently quoted as saying, “When you ask your customers what they want and you give it to them, they love it.” And what better way to ask your customers (or employees, students, and beyond!) what they want, than with a well-constructed survey? Every well-put-together survey has a number of […]

For decades, end clients and market research firms alike have been working to get a finger on the pulse of the consumers they’re trying to reach. However, there really has not been one easily accessed, easily utilized, unifying tool that both stakeholders (end clients and research firms) can take advantage of to reach the consumers […]

Toluna solutions reinforce a key development in the market research industry, providing automation and real-time research benefits. This further allows for the democratization of research that allows just about anyone to launch surveys, and obtain real-time insight. Opinion remains the showcase of research With the upcoming presidential elections in the United States and France in […]

Making a purchase is no longer a direct path; it’s a winding, non-linear quest. As companies face ever-increasing competition for each customer’s trade, it is critical to have an accurate, up-to-the-minute view of how customers are making decisions and, by extension, how they’re scoring the business. Further, the need to make important business decisions with […]