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Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I’d experienced the best of what the consumer insights industry […]

The Voice of the Patient Reverberating Across the Industry An industry that was slow to understand and respond to the changing needs of the consumer now employs the most up-to-date tools and methodologies to harvest and interpret consumer insights. This changing geography in healthcare, of course, follows on the heels of similar changes in industries […]

Capturing a mobile respondent’s attention for longer by accommodating mobile users with smaller grids and shorter, well-targeted questionnaires. For a while, it was the drumbeat: mobile, mobile, mobile. It was THE topic of interest across the industry, with fear and uncertainty swirling about at the mention of the word. Would mobile studies really take root? […]

As an executive owner of our digital products including enterprise Communities, I get the chance to celebrate our clients’ community anniversaries. Enterprise Communities enable companies to create a truly highly-engaging, branded, web-based community, and recruit richly profiled members to uncover a deeper level of consumer insights. In plain words, enterprise Communities enable companies to uncover […]

A Google listing for an Australia-based media/advertising agency, Sparcmedia, encapsulates the landscape in the media industry today. Under the header “Digital Advertising Agency,” the listing reads, “Advertising Intelligence. Insights on your brand, competition, audience and media performance using research and in-depth strategic analysis. Get a clear and deep understanding of how these interlinking elements contribute to advertising success.” Media […]

If the Market Research industry is to continue in its role as an invaluable partner to global business, it must offer businesses cover from the storms raging in the marketplace, with real-time insights that provide a foundation for fast decision-making.  Over the past few years, the global marketplace has seen a number of dramatic changes […]

In so many ways, the winter holiday season is like no other during the year. One thing is hard to miss: at no other time is there such interest in shopping. And that interest spans most important market segments and demographics. That makes it the perfect proving ground for solutions designed to provide businesses with […]

The old way of conducting market research is no longer viable in today’s world where marketing and advertising professionals need to execute campaigns at 10x the speed as they were done in the past.  We see the need not simply for the incremental improvement of market research or data collection – but a new way […]

The uptick in worldwide smartphone usage is a widely discussed topic in market research as companies compete for consumer attention in an increasingly mobile world. The highly coveted — and difficult to reach — younger population prefers to participate via mobile devices, and they’re not alone, many look to respond to surveys via mobile.  For […]

Toluna’s best practices for transitioning trackers are industry standards for ensuring the integrity of tracker data. Approved by Nielsen’s Data Scientific Team, the practices constitute a framework that guarantees seamless transitioning of trackers by ensuring that any observed changes in metrics are natural and not artificially generated by changes in sample or methodology. Here is […]