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For some time now, clients have been clamoring for new and different types of intelligence about how customers perceive their products. These clients want a whole range of data that give them an in-depth look at exactly where their product stands in the eyes of their customers—not just in relationship to other direct competitors, but […]

With the advent of a range of DIY tools that simplify everything in the insight gathering industry, there have been some recent moves away from managing communities so closely—thus leaving clients to fend for themselves. While Toluna has been at the forefront of the move to use technology to simplify the research process, we believe […]

At Toluna, we have made it a priority to empower our clients to streamline the market research process. As referenced in the 2015 GRIT report, 77% of market research professionals say that they need to transform their business to stay competitive.  Further, 33% of respondents felt that data collection can be streamlined.  We have developed […]

These days, as consumers fall prey to more and more distractions in the digital universe, it has become harder and harder to assemble an appropriate sample of engaged, committed survey-takers for clients. That makes the Toluna panel, which now numbers more than 9 million worldwide, an asset unique in the industry. The company recently published […]

Generation Selfie, or Millennials, has been the great obsession for many brands for nearly a decade now. But that is slowly changing as Gen Z (those born between the mid-1990s and 2009) are becoming the newest marketing meat.Now that Gen Z is in their late teens and very early twenties, they both lean on their parents for financial support […]

Toluna has always prided itself on being THE place where clients can find all their market research needs met. Clients have learned that they can come to us with a range of questions and come away with the answers they need. That quality has become increasingly important, as constantly accelerating competition in the global marketplace […]

All too often, sellers think the route consumers take to purchasing their products is a straight superhighway, with no detours or exits along the way. But they couldn’t be more incorrect. The journey buyers take to making a purchase or perhaps becoming part of a loyalty program is hardly linear—especially these days, when they have […]

I recently spoke to Business Insider about my day-to-day responsibilities as a Data Scientist, and why Glassdoor recently reported it as being the best job in America.  Here’s a bit about what it’s really like to have the best job in America: The Beginning I grew up in Connecticut and went to Vassar College for […]

‘Twitterization’, and by that I mean the constant and increasing demand for fast, real time information, is permeating rapidly through all facets of life.  In business, the need to make decisions laser quick and with reliable, actionable and high quality data is of paramount importance to stay relevant and ahead of your competition. ..  The world […]

Today’s researchers are armed with better, faster and more in-depth ways of gathering new insight.  For several years, the healthcare research industry has been working on how to better utilize these new technologies and methodologies.  2016 offers opportunities for us to evolve the way that we collect data and we will see major shifts in […]