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The old way of conducting market research is no longer viable in today’s world where marketing and advertising professionals need to execute campaigns at 10x the speed as they were done in the past.  We see the need not simply for the incremental improvement of market research or data collection – but a new way […]

The uptick in worldwide smartphone usage is a widely discussed topic in market research as companies compete for consumer attention in an increasingly mobile world. The highly coveted — and difficult to reach — younger population prefers to participate via mobile devices, and they’re not alone, many look to respond to surveys via mobile.  For […]

Toluna’s best practices for transitioning trackers are industry standards for ensuring the integrity of tracker data. Approved by Nielsen’s Data Scientific Team, the practices constitute a framework that guarantees seamless transitioning of trackers by ensuring that any observed changes in metrics are natural and not artificially generated by changes in sample or methodology. Here is […]

Bringing a new product or campaign to market causes even the bravest of brand marketer to lose sleep. Juggling huge reputational and financial risks with pushing an idea past potential barriers based solely on your insights and intelligence – it’s not for the faint of heart. But when it all comes together, that’s where market […]

The forces brands struggle with in advertising are all too familiar. They include a landscape of fragmented audiences, media, and content that present obstacles in targeting, planning and buying. Companies also face brand safety and reputational threats including fallout to businesses whose digital ads appear on websites with views that clash with consumers – or […]

Back at the dawning of the Digital Age, there was an expression that made its way into the lexicon: High Tech, High Touch. It was a shorthand expression of the idea that as organizations and industries embraced technology, it was important to stay in touch with their various audiences. Even back in the stone age […]

Since its debut in 2011, Snapchat has been gaining momentum. Users first gravitated toward the social network because it offered something no other social network at the time did: users could share images with their friends that would automatically disappear. Since then it has significantly expanded its features and exploded in popularity. Fast forward to […]

With the advent of a range of DIY tools that simplify everything in the insight gathering industry, there have been some recent moves away from managing communities so closely—thus leaving clients to fend for themselves. While some digital insight companies have prioritized leveraging technology to simplify the research process, it’s still important to stay close […]

Every year, marketers are tasked with looking into the proverbial crystal ball to identify the best ways to reach their customers in a rapidly changing landscape. In 2017, marketers’ “crystal ball” is data – if they use it to its full potential. Here are five recommendations to help marketers make smarter, more informed decisions this […]

Brands need to understand the ever-changing needs and expectations of customers. Customer Experience Measurement (CEM) programs enable organizations to collect “voice of the customer” feedback instantly and obtain a better understanding of customer experiences and sentiment. This real-time feedback empowers companies to react quickly, and capitalize on success, or course correct efficiently. CEM is the […]