When Einstein wrote about time being relative, he could have been writing about the new product development process (NPD). Nowhere has the very concept of time changed more than in the NPD cycle; while it was once acceptable to run a product through years of testing, a typical NPD cycle from ideation to launch is […]
Many of my conversations with clients now focus on the best ways to implement fast fail methods and systems within marketing groups and market research departments. One of the questions I ask in these meetings is “How different would a fast success system be?” I often get ambiguous responses. Still, if I were to summarize, […]
Today Packaging Digest published an article on consumer sentiment in the UK regarding recycling grocery packing. The article featured exclusive data from a Toluna survey of 1,000+ respondents collected August 2018. In light of the signing of the UK Plastics Pact earlier this year with plans to remove single-use plastic from the supply chain, Toluna […]
CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry. Digital disruption comes in many flavors. We’re used to hearing about blue-chip household names upended by upstarts. We are also accustomed to stories of startups who “get” digital and mobile commandeering new touch points with consumers. But there’s […]
Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I’d experienced the best of what the consumer insights industry […]
The Voice of the Patient Reverberating Across the Industry An industry that was slow to understand and respond to the changing needs of the consumer now employs the most up-to-date tools and methodologies to harvest and interpret consumer insights. This changing geography in healthcare, of course, follows on the heels of similar changes in industries […]
Capturing a mobile respondent’s attention for longer by accommodating mobile users with smaller grids and shorter, well-targeted questionnaires. For a while, it was the drumbeat: mobile, mobile, mobile. It was THE topic of interest across the industry, with fear and uncertainty swirling about at the mention of the word. Would mobile studies really take root? […]
