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Running a company that does business around the world and has offices in far-flung locations has its challenges. Language barriers, customs, laws, and time zone differences all play into daily life in a multinational company such as Toluna. But all those differences can pale in comparison to having to understand the wide variety of data […]

In our increasingly tech-driven world, the lines between human communication and everyday objects are blurring at a herculean rate. This blending has its own label, “The Internet of Things,” also known as IoT. But what is it exactly? And why should marketers and marketing researchers care? IoT isn’t a new idea; it’s been around for […]

T-Mobile CEO John J. Legere was recently quoted as saying, “When you ask your customers what they want and you give it to them, they love it.” And what better way to ask your customers (or employees, students, and beyond!) what they want, than with a well-constructed survey? Every well-put-together survey has a number of […]

For decades, end clients and market research firms alike have been working to get a finger on the pulse of the consumers they’re trying to reach. However, there really has not been one easily accessed, easily utilized, unifying tool that both stakeholders (end clients and research firms) can take advantage of to reach the consumers […]

Toluna solutions reinforce a key development in the market research industry, providing automation and real-time research benefits. This further allows for the democratization of research that allows just about anyone to launch surveys, and obtain real-time insight. Opinion remains the showcase of research With the upcoming presidential elections in the United States and France in […]

Making a purchase is no longer a direct path; it’s a winding, non-linear quest. As companies face ever-increasing competition for each customer’s trade, it is critical to have an accurate, up-to-the-minute view of how customers are making decisions and, by extension, how they’re scoring the business. Further, the need to make important business decisions with […]

When we work with clients, we always endeavor to be sure we know everything we can about them and their needs before we even walk into the first meeting for a new project. Then, we learn as much as we can during the meeting by actively listening to what they’re telling us about their needs […]

Never before has there been so much change and innovation across the market research industry. We are collecting new forms and huge amounts of data and finding more accurate and meaningful ways of analyzing that data for our clients. We believe that this is a time when thought leadership across the industry is more important […]

(Toluna’s Mark Simon was quoted in Foodnavigator-USA.com’s article: Pro Tips: Execs share how to harness digital power for growth – By Adi Menayang, 30-Mar-2016) Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros. “We know that awareness of the […]

Toluna, leading provider of on-demand, real-time digital consumer insights, recently announced the new standard for  ‘Real-Time Research’  giving Toluna QuickSurveys customers the ability to receive 1,000+ completed interviews amongst nationally representative respondents within hours. This promise spans 21 countries throughout North America, South America, EMEA and Asia Pacific, and all projects complete within a few […]