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Ranks Highest as 2017 New Year’s Resolution In early December, Toluna surveyed physicians in their Curizon Healthcare Panel about their New Year’s Resolutions, goals and challenges for 2017. We recently conducted a survey amongst 500 physicians from Toluna’s Healthcare panel. Respondents spanned a variety of specialties, and were asked about their New Year’s resolutions. Of those surveyed […]

If you’ve been following along, you know that how to achieve a high level of community member engagement is a very BIG topic – one that can’t be covered in just one posts!  You can check out my first post on the topic here. These week, I’ve highlights the top 5 ‘must-haves’ for an engaged […]

Concept testing is the largest overall expenditure for research-related activities by marketers today. It accounts for an average of more than 6% of marketing budgets annually! According to Gartner’s 2015-2016 CMO Spend Survey, marketing budgets are increasing each year, with a focus on digital and social marketing. With these very saturated, competitive and real-time marketing […]

How to achieve a high level of community member engagement is a very BIG topic – one that can’t be covered in just one posts!  Where to begin? Let’s start with the most basic question: What IS member engagement? When we think of members being ‘engaged’ it means they are interested and involved. They are […]

Sometimes, gathering data alone is not enough. In our industry today, we now have to make sense of the vast quantities of information collected across sources. This is why Toluna has recently acquired Crossense, a start­up with unique digital tracking technology that keeps tabs on consumers’ digital behavior across different platforms. This will help us mine richer […]

The Middle East and Northern Africa (MENA) regions are rich in tradition, heritage and history and home to some of the wealthiest countries on the planet. Yet it has remained one of the most difficult parts of the developed world in which to conduct market research. Data collection has largely focused on the traditional methods […]

Faster, cheaper, better are words we often hear from clients as they strive to accomplish all that’s on their plates while facing time, staffing and budgetary pressures. Being able to do more with less is driving clients to seek innovations and re-imagining ways to achieve business goals. Conducting studies the same old way just doesn’t […]

The summer Olympic games are an exciting tradition for both participants and spectators every 4 years.  A recent study conducted by Toluna reveals that the 2016 Olympic Games in Rio are no different with 68% planning to tune in.  We surveyed 1000 respondents in the US via Toluna QuickSurveys prior to the start of the […]

Automation today has advanced far beyond what many may have thought possible just a few short years ago. Advancing technology plays a role, but automation in large part is due to the innovate spirit driving forward to answer an expressed need. The introduction of a thermostat that learns and programs itself has reduced energy use […]

The average consumer is changing.  Shoppers are moving increasingly more towards digital browsing and shopping, and are even using their mobile phones to make purchases.  This shift is taking those valuable consumers further away from the storefront, and more and more into the digital realm.  In order to stay relevant, businesses need to focus on […]