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Faster, cheaper, better are words we often hear from clients as they strive to accomplish all that’s on their plates while facing time, staffing and budgetary pressures. Being able to do more with less is driving clients to seek innovations and re-imagining ways to achieve business goals. Conducting studies the same old way just doesn’t […]

The summer Olympic games are an exciting tradition for both participants and spectators every 4 years.  A recent study conducted by Toluna reveals that the 2016 Olympic Games in Rio are no different with 68% planning to tune in.  We surveyed 1000 respondents in the US via Toluna QuickSurveys prior to the start of the […]

Automation today has advanced far beyond what many may have thought possible just a few short years ago. Advancing technology plays a role, but automation in large part is due to the innovate spirit driving forward to answer an expressed need. The introduction of a thermostat that learns and programs itself has reduced energy use […]

The average consumer is changing.  Shoppers are moving increasingly more towards digital browsing and shopping, and are even using their mobile phones to make purchases.  This shift is taking those valuable consumers further away from the storefront, and more and more into the digital realm.  In order to stay relevant, businesses need to focus on […]

Soda Stream is the leading provider of an ‘at home’ carbonization product.  The device carbonates water, and offers users the ability to create their own flavored beverages with available syrups and concentrates.  SodaStream came to market in the soda category, primarily competing with other soda manufacturers.  As the American consumption of soda declines, it was […]

For decades, technology has been changing at a herculean rate. Companies today recognize the need for near-constant innovation to address the needs and wants of a fickle, competitive marketplace. They also need actionable, reliable, and high-quality customer data to stay relevant. Recently, Toluna was partner of La French Touch Conference, held in New York City […]

In a world filled with innumerable options, instant information, and advanced technology, it would seem that our lives should be simpler because we have so many choices. Yet, current research suggests that our lives have gotten considerably more challenging because we have access to too much of everything. More and more people are seeking the […]

  When Google incorporated in 1998, it had serious competition from Yahoo!, Altavista, Lycos, AOL, and other now forgotten search engines. Google founders had no specific training or education on search but they still came up with a new way to rank search results using the underlying structure of the Web which no other search […]

Running a company that does business around the world and has offices in far-flung locations has its challenges. Language barriers, customs, laws, and time zone differences all play into daily life in a multinational company such as Toluna. But all those differences can pale in comparison to having to understand the wide variety of data […]

In our increasingly tech-driven world, the lines between human communication and everyday objects are blurring at a herculean rate. This blending has its own label, “The Internet of Things,” also known as IoT. But what is it exactly? And why should marketers and marketing researchers care? IoT isn’t a new idea; it’s been around for […]