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With the advent of a range of DIY tools that simplify everything in the insight gathering industry, there have been some recent moves away from managing communities so closely—thus leaving clients to fend for themselves. While some digital insight companies have prioritized leveraging technology to simplify the research process, it’s still important to stay close […]

Every year, marketers are tasked with looking into the proverbial crystal ball to identify the best ways to reach their customers in a rapidly changing landscape. In 2017, marketers’ “crystal ball” is data – if they use it to its full potential. Here are five recommendations to help marketers make smarter, more informed decisions this […]

Brands need to understand the ever-changing needs and expectations of customers. Customer Experience Measurement (CEM) programs enable organizations to collect “voice of the customer” feedback instantly and obtain a better understanding of customer experiences and sentiment. This real-time feedback empowers companies to react quickly, and capitalize on success, or course correct efficiently. CEM is the […]

Ranks Highest as 2017 New Year’s Resolution In early December, Toluna surveyed physicians in their Curizon Healthcare Panel about their New Year’s Resolutions, goals and challenges for 2017. We recently conducted a survey amongst 500 physicians from Toluna’s Healthcare panel. Respondents spanned a variety of specialties, and were asked about their New Year’s resolutions. Of those surveyed […]

If you’ve been following along, you know that how to achieve a high level of community member engagement is a very BIG topic – one that can’t be covered in just one posts!  You can check out my first post on the topic here. These week, I’ve highlights the top 5 ‘must-haves’ for an engaged […]

Concept testing is the largest overall expenditure for research-related activities by marketers today. It accounts for an average of more than 6% of marketing budgets annually! According to Gartner’s 2015-2016 CMO Spend Survey, marketing budgets are increasing each year, with a focus on digital and social marketing. With these very saturated, competitive and real-time marketing […]

How to achieve a high level of community member engagement is a very BIG topic – one that can’t be covered in just one posts!  Where to begin? Let’s start with the most basic question: What IS member engagement? When we think of members being ‘engaged’ it means they are interested and involved. They are […]

Sometimes, gathering data alone is not enough. In our industry today, we now have to make sense of the vast quantities of information collected across sources. This is why Toluna has recently acquired Crossense, a start­up with unique digital tracking technology that keeps tabs on consumers’ digital behavior across different platforms. This will help us mine richer […]

The Middle East and Northern Africa (MENA) regions are rich in tradition, heritage and history and home to some of the wealthiest countries on the planet. Yet it has remained one of the most difficult parts of the developed world in which to conduct market research. Data collection has largely focused on the traditional methods […]

Faster, cheaper, better are words we often hear from clients as they strive to accomplish all that’s on their plates while facing time, staffing and budgetary pressures. Being able to do more with less is driving clients to seek innovations and re-imagining ways to achieve business goals. Conducting studies the same old way just doesn’t […]