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Last year in the run-up to CES, Jonathan Dalton, CEO and co-founder of product development and strategy firm Thrive, wrote, “These pivotal few days each January serve as a lighthouse, illuminating the trends we’ll see throughout the year ahead. Further, the ‘C’ in CES has become less about the ‘consumer’ and more about ‘convergence.’ As such, […]

When Einstein wrote about time being relative, he could have been writing about the new product development process (NPD). Nowhere has the very concept of time changed more than in the NPD cycle; while it was once acceptable to run a product through years of testing, a typical NPD cycle from ideation to launch is […]

Many of my conversations with clients now focus on the best ways to implement fast fail methods and systems within marketing groups and market research departments. One of the questions I ask in these meetings is “How different would a fast success system be?” I often get ambiguous responses. Still, if I were to summarize, […]

Today Packaging Digest published an article on consumer sentiment in the UK regarding recycling grocery packing. The article featured exclusive data from a Toluna survey of 1,000+ respondents collected August 2018. In light of the signing of the UK Plastics Pact earlier this year with plans to remove single-use plastic from the supply chain, Toluna […]

CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry. Digital disruption comes in many flavors. We’re used to hearing about blue-chip household names upended by upstarts. We are also accustomed to stories of startups who “get” digital and mobile commandeering new touch points with consumers. But there’s […]

Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I’d experienced the best of what the consumer insights industry […]

The Voice of the Patient Reverberating Across the Industry An industry that was slow to understand and respond to the changing needs of the consumer now employs the most up-to-date tools and methodologies to harvest and interpret consumer insights. This changing geography in healthcare, of course, follows on the heels of similar changes in industries […]

Capturing a mobile respondent’s attention for longer by accommodating mobile users with smaller grids and shorter, well-targeted questionnaires. For a while, it was the drumbeat: mobile, mobile, mobile. It was THE topic of interest across the industry, with fear and uncertainty swirling about at the mention of the word. Would mobile studies really take root? […]

As an executive owner of our digital products including enterprise Communities, I get the chance to celebrate our clients’ community anniversaries. Enterprise Communities enable companies to create a truly highly-engaging, branded, web-based community, and recruit richly profiled members to uncover a deeper level of consumer insights. In plain words, enterprise Communities enable companies to uncover […]

A Google listing for an Australia-based media/advertising agency, Sparcmedia, encapsulates the landscape in the media industry today. Under the header “Digital Advertising Agency,” the listing reads, “Advertising Intelligence. Insights on your brand, competition, audience and media performance using research and in-depth strategic analysis. Get a clear and deep understanding of how these interlinking elements contribute to advertising success.” Media […]