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    Four Top CES Takeaways From Consumer Insights Experts January 16 Jay Rampuria, EVP, Global Business Development, ITWP
    China and MR: An Almost Unlimited Market January 07
    Psyching Out Tech Consumers in 2019 January 03 Jay Rampuria, EVP, Global Business Development, ITWP
    At the Root of Product and Brand Success: Consumer Insights on Demand December 27 Phil Ahad, Senior Vice President, Digital Products
    Both CES and Toluna All About Convergence December 20 Jay Rampuria, EVP, Global Business Development, ITWP

    Authors

    • Christine Tan, Senior Director, SEA
    • Dan Enson, Research Director
    • Debbie Snewing, Director - Media & Communications Sector
    • Delia Sibrac, Director of Product Management
    • Frank Smadja, EVP of Engineering
    • Frédéric Charles Petit, Chief Executive
    • James Pickles, Director, Client Solutions
    • Janice Caston, VP Global Marketing
    • Jay Rampuria, EVP, Global Business Development, ITWP
    • Jim Fredrickson, Chief Operations Officer
    • Jiyu Zhang, Client Services Team Leader
    • Laurent Sabouret, SVP Global Community & Engagement
    • Mark Simon, Managing Director, North America/Managing Director, Toluna Digital
    • Michael Dawson, Director of Multinational Accounts
    • Michelle Uehlinger, Vice President, CEM
    • Nader Kobeissi, General Manager, MENA
    • Neil Dixit, Vice President, Technology Solutions, North America
    • Peter Shafer, Vice President, Digital Solutions
    • Phil Ahad, Senior Vice President, Digital Products
    • Philippe Guilbert, SVP Quality & Innovation, Managing Director France
    • Richard Merrick, Senior Director, Product Automation
    • salder
    • Steve Orlick, RVP Healthcare
    • Toluna Thoughts
    • Vikas Arora, Sr. Director IT & Security, IT- SYS

    Tags

    AAPOR agile research analytics automation big data concept testing data data visualization DIY ESOMAR healthcare mrx online online communities online research opinion path to purchase snapchat social media Survey Toluna WAPOR


    The changing shape of media spend and concept testing

    Bringing a new product or campaign to market causes even the bravest of brand marketer to lose sleep. Juggling huge reputational and financial risks with pushing an idea past potential barriers based solely on your insights and intelligence – it’s not for the faint of heart. But when it all comes together, that’s where market […]

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    October 10, 2017 by Read More >

    The Evolution of Concept Testing – Toluna’s PowerConcept

    Concept testing is the largest overall expenditure for research-related activities by marketers today. It accounts for an average of more than 6% of marketing budgets annually! According to Gartner’s 2015-2016 CMO Spend Survey, marketing budgets are increasing each year, with a focus on digital and social marketing. With these very saturated, competitive and real-time marketing […]

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    October 19, 2016 by Read More >