’Real Time Research’ – Frederic-Charles Petit, CEO, Toluna Explains Toluna’s New Research Offering
Toluna, leading provider of on-demand, real-time digital consumer insights, recently announced the new standard for ‘Real-Time Research’ giving Toluna QuickSurveys customers the ability to receive 1,000+ completed interviews amongst nationally representative respondents within hours. This promise spans 21 countries throughout North America, South America, EMEA and Asia Pacific, and all projects complete within a few hours to less than a day.
The QuickSurveys platform is one of the most advanced DIY market research tools in the industry. It provides a suite of ready-to-use survey designs, in addition to a best-in-class data reporting, analysis and visualization platform. Toluna’s QuickSurveys platform was launched in 2009, and the product continues to grow. Clients include Amazon, Walt Disney, P&G, Samsung, Colgate, Coca-Cola, dunnhumby and many more.
Frederic-Charles Petit, CEO, Toluna, talked about the evolution of this breakthrough, and what it means to Toluna customers and the market research industry.
Question: Is this offering the result of a long-term trend at Toluna?
Answer: Yes. Since 2010, we’ve been singularly focused on building our business to deliver real-time insight to customers. The Toluna.com survey community was built to engage members in real-time – globally, and our survey and analytics platform now enables us to provide customers with insight in real-time.
Question: Is this development also the result of a trend toward “the need for speed” in the industry?
Answer: Definitely. Speed and technology are the new standards to digitalize the market research industry. We’ve not said this, our clients have. This need is set by them.
Question: How are clients responding to the new offering?
Answer: Marketers have been incredibly excited about this ‘Real-Time Research offering the capabilities it offers. Not only can we deliver 1,000 completes within hours, marketers can now obtain consumer feedback on-demand. They see survey responses immediately upon project launch via our real-time reporting and data visualization platform, and can access research to make more informed decisions – no matter how pressed for time they are. Again, this is a game-changing approach to the market demand for speed with accuracy.
Delivering on the Promise
Toluna guarantees 1,000 completed interviews within 24 hours in the following 21 countries:
- North America: United States, Canada and Mexico
- South America: Brazil
- EMEA: United Kingdom, France, Germany, Italy, the Netherlands, Poland, Spain and Russia.
- Asia Pacific: Australia, India, Singapore, Indonesia, China, Japan, Malaysia, Thailand and South Korea.
Click here to read Toluna’s ‘Real-Time Resarch’ press release.