What’s been happening out there What started out as weeks has now evolved into months of unprecedented disruption in consumer behaviors and priorities. Driven by product availability and other dynamics of COVID-19, many consumers have: Purchased from new product categories Made brand and/or product substitutions Become less price sensitive Changed some of their selection criteria […]
We’ve entered an unprecedented age. People have abruptly changed their spending and consuming habits, disrupting the revenue streams of many businesses and even entire industries. We have been tracking consumer trends both globally and regionally through our ongoing research study, “GLOBAL BAROMETER: Consumer Reactions to COVID-19” to get an assessment of how consumer behavior has […]
In Support of the Recent Need to (Quickly) Migrate to Online Research Interview with Mathilde Lelièvre Digital technology forever changes market research with expanded access, greater efficiencies and more data points than had ever been available before. But there were perceived limitations of technology and the digital environment that prevented even seasoned researchers from moving […]
Toluna and Harris Interactive have executed the inaugural Coronavirus Barometer, surveying almost 2400 consumers in the U.S. and UK between 25-27 March on how they are coping during the global pandemic. We will update you every two weeks as perceptions change. The global Coronavirus pandemic has led to shelter-in-place and social-distancing rules in the U.S. […]
I’ve gotten emails over the past few weeks about business continuity, messages of assurance and moving businesses forward. But for those in the Insights industry, should it be business as usual? There are massive changes in consumer behaviour that can have real consequences on the work we do. My team and I have had many […]
My first job when I graduated college was with a major cable news network. Breaking news was constant. What I found fascinating was that brands that wanted to align themselves with all kinds of news topics … including crises, epidemics and tragedies. One particular industry vertical was especially interested in airplane crashes. My gut reaction? […]
Sentiment and needs change quickly; brands need to be aware of what people are thinking ‘in the moment.’ Digital communities provide a timely, ongoing way to connect with people who matter most to brands. For any brand, tapping into a group of people who care enough to give ongoing feedback, well, that’s beyond valuable, especially […]
As the COVID-19 pandemic continues to evolve, I want to share with you the measures we have implemented to ensure that your data, research and insights needs are fully supported without disruption. First and foremost, we have executed policies that guard the health and safety of our teams, as well as business continuity plans to […]
International Women’s Month in March recognizes and celebrates women’s roles in society. We wanted to do the same and explore the experiences of women in the insights industry in a series of short interviews. The women we spoke with said that insights is a great place for women to work and excel. As in most […]
