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Bringing a new product or campaign to market causes even the bravest of brand marketer to lose sleep. Juggling huge reputational and financial risks with pushing an idea past potential barriers based solely on your insights and intelligence – it’s not for the faint of heart. But when it all comes together, that’s where market […]

The forces brands struggle with in advertising are all too familiar. They include a landscape of fragmented audiences, media, and content that present obstacles in targeting, planning and buying. Companies also face brand safety and reputational threats including fallout to businesses whose digital ads appear on websites with views that clash with consumers – or […]

Back at the dawning of the Digital Age, there was an expression that made its way into the lexicon: High Tech, High Touch. It was a shorthand expression of the idea that as organizations and industries embraced technology, it was important to stay in touch with their various audiences. Even back in the stone age […]

Since its debut in 2011, Snapchat has been gaining momentum. Users first gravitated toward the social network because it offered something no other social network at the time did: users could share images with their friends that would automatically disappear. Since then it has significantly expanded its features and exploded in popularity. Fast forward to […]

With the advent of a range of DIY tools that simplify everything in the insight gathering industry, there have been some recent moves away from managing communities so closely—thus leaving clients to fend for themselves. While some digital insight companies have prioritized leveraging technology to simplify the research process, it’s still important to stay close […]

Every year, marketers are tasked with looking into the proverbial crystal ball to identify the best ways to reach their customers in a rapidly changing landscape. In 2017, marketers’ “crystal ball” is data – if they use it to its full potential. Here are five recommendations to help marketers make smarter, more informed decisions this […]

Brands need to understand the ever-changing needs and expectations of customers. Customer Experience Measurement (CEM) programs enable organizations to collect “voice of the customer” feedback instantly and obtain a better understanding of customer experiences and sentiment. This real-time feedback empowers companies to react quickly, and capitalize on success, or course correct efficiently. CEM is the […]

Ranks Highest as 2017 New Year’s Resolution In early December, Toluna surveyed physicians in their Curizon Healthcare Panel about their New Year’s Resolutions, goals and challenges for 2017. We recently conducted a survey amongst 500 physicians from Toluna’s Healthcare panel. Respondents spanned a variety of specialties, and were asked about their New Year’s resolutions. Of those surveyed […]

If you’ve been following along, you know that how to achieve a high level of community member engagement is a very BIG topic – one that can’t be covered in just one posts!  You can check out my first post on the topic here. These week, I’ve highlights the top 5 ‘must-haves’ for an engaged […]

Concept testing is the largest overall expenditure for research-related activities by marketers today. It accounts for an average of more than 6% of marketing budgets annually! According to Gartner’s 2015-2016 CMO Spend Survey, marketing budgets are increasing each year, with a focus on digital and social marketing. With these very saturated, competitive and real-time marketing […]