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Why build a brand community of your valuable customers? On the surface, it appears the answer to that question is pretty simple and straightforward: you want to create a space to get some important brand questions answered with your target market. But the benefits of today’s communities are far more substantial. A branded community provides, […]

It’s critical to any business that product launches succeed, so before bringing products to market we hear questions that range from ‘what ideas should I pursue?’ ‘what messages are more effective,’ and ‘what price should I consider selling my product for?’ These questions are all-important, leveraging consumer insights and putting data behind every decision. That […]

As the consumer insight industry’s technology leader, Toluna has always been solidly rooted in technology. From our very beginnings, we have been an early technology adopter, always employing the most up-to-date technologies to forge the best and most secure route to the consumer insights businesses need. But the last few years have seen hyper-acceleration of change in the […]

When you think about what defines the On Demand universe it is, more than anything else, direct access. Consumers want direct, uninterrupted (disintermediated) access to their brands’ products and services and—in turn—brands demand direct access to consumers to gauge effectiveness of everything from marketing plans to package design and shelf placement. Not surprisingly, the current […]

If you made it to CES this year—or even if you just followed the coverage—you probably felt drowned in the products and innovations that surrounded you. When confronted with everything from a meatless burger that actually tastes good, to the introduction of fast-as-a-speeding-bullet 5G wireless technology, to robots of every description, it seems impossible to […]

China is, of course, the most populous nation on Earth, with a population of 1.4 billion, nearly one-fifth of the planet’s population. Until recently, a number of factors—including a government-controlled economy and the sheer land mass of the country—kept that massive pool of consumers almost out of reach to many brands. But a vital, entrepreneurial […]

As you consider navigating the cavernous territory of CES 2019, you might be asking yourself, “What’s hot and what’s not?” We’re all only human and everyone wants to know who the winners are going to be in the tech sector. What new tech will blow the doors off the economy in 2019? If you’re in […]

Every year, CES is like a microcosm of the global economy. There before you are the most innovative products, from the most innovative brands, making their first appearance on the world stage. And as you look around at this impressive display of cutting-edge technology, you can’t help but wonder which products will actually take center […]

Last year in the run-up to CES, Jonathan Dalton, CEO and co-founder of product development and strategy firm Thrive, wrote, “These pivotal few days each January serve as a lighthouse, illuminating the trends we’ll see throughout the year ahead. Further, the ‘C’ in CES has become less about the ‘consumer’ and more about ‘convergence.’ As such, […]

When Einstein wrote about time being relative, he could have been writing about the new product development process (NPD). Nowhere has the very concept of time changed more than in the NPD cycle; while it was once acceptable to run a product through years of testing, a typical NPD cycle from ideation to launch is […]