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Understanding online consumer behavior is easier than ever with Toluna’s proprietary and patented behavioral data technology, a single-source permission-based solution that provides unprecedented real-time insight into online and mobile consumer behavior. Online behavior tracking has often relied on claimed actions by study respondents—a method that puts a lot of trust in the accuracy of respondents’ […]

As seen in GRIT Report: Business & Innovation Edition 2002 Market research has always been an important business function, and is going through a complete transformation, again. Over the last few years, interest in research has been renewed as businesses realize they can’t afford to make the wrong decisions, and they can now access insights […]

While COVID-19 disrupted supply chains worldwide, it also disrupted consumer shopping habits. Product shortages deprived many shoppers of their first-choice brands, forcing them to go without or consider the next available option.   In many ways, consumers have been forced to change the way they consume products and have, almost unwillingly, entered the world’s largest […]

For consumers and brands alike, these have been truly unprecedented times—and the challenge of connecting with audiences in the right way can feel particularly difficult. Now, more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is critical.  […]

1.Why is it important to stay close to your consumers during these unpredictable times?  Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper […]

What’s been happening out there What started out as weeks has now evolved into months of unprecedented disruption in consumer behaviors and priorities.  Driven by product availability and other dynamics of COVID-19, many consumers have: Purchased from new product categories Made brand and/or product substitutions Become less price sensitive Changed some of their selection criteria […]

We’ve entered an unprecedented age. People have abruptly changed their spending and consuming habits, disrupting the revenue streams of many businesses and even entire industries.  We have been tracking consumer trends both globally and regionally through our ongoing research study, “GLOBAL BAROMETER: Consumer Reactions to COVID-19” to get an assessment of how consumer behavior has […]

1.     In the coronavirus crisis, how engaged are panelists? What should researchers expect from response rates? So far, during the COVID-19 pandemic, we have seen both an increase in panel engagement and new panelists that have  signed up to participate in surveys with us.  In each country where a lockdown was imposed, panel engagement increased […]

In Support of the Recent Need to (Quickly) Migrate to Online Research Interview with Mathilde Lelièvre Digital technology forever changes market research with expanded access, greater efficiencies and more data points than had ever been available before. But there were perceived limitations of technology and the digital environment that prevented even seasoned researchers from moving […]

Toluna and Harris Interactive have executed the inaugural Coronavirus Barometer, surveying almost 2400 consumers in the U.S. and UK between 25-27 March on how they are coping during the global pandemic. We will update you every two weeks as perceptions change. The global Coronavirus pandemic has led to shelter-in-place and social-distancing rules in the U.S. […]