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The billionaire owner of Equinox and SoulCycle strained customer relationships for both companies when his $100K+/plate fundraiser for Donald Trump became public knowledge. Social media protests, including #BoycottEquinox, gained traction while the SoulCycle CEO tried to win back customers by offering free “social justice” rides for causes hand-picked by instructors. Wise marketing executives everywhere could […]

DIY consumer insights solutions have grown up. New, integrated systems combining on-demand consumer insights platforms, including powerful analytics, instant access to global communities of consumers and access to scalable service and expertise, enable researchers and brand marketers to gain answers to even the most complex questions. They are also proving to be critical tools in […]

I recently participated in a conference, and had the opportunity to introduce, and share the stage with Dan Ariely, behavioral economist and New York Times bestselling author. Ariely’s newest book, The (Honest) Truth About Dishonesty, is based on original experiments and research to help explain the contradictory forces that “drive us to cheat and keep us […]

Claire Bruce Benes, Client Director, Toluna According to the Food and Drug Administration, there were 1,928 food and cosmetic recalls in 2018.  While this is an improvement over 2017 when 3,609 products were recalled, the numbers still indicate that, even with the best preventative measures, a recall event or other devastating brand-impacting event can befall […]

It’s almost impossible to overstate the importance of entrepreneurship to national economies. Entrepreneurs are responsible for innovations that literally spawn whole new industries and improve our standard of living. And they drive economic growth by hiring employees at a disproportionately higher rate than most established businesses. Across the globe, entrepreneurship continues to grow, with almost […]

By: Ashley Martinez, Director of Product, Brand Engagement Why build a brand community of your valuable customers? On the surface, it appears the answer to that question is pretty simple and straightforward: you want to create a space to get some important brand questions answered with your target market. But the benefits of today’s communities […]

It’s critical to any business that product launches succeed, so before bringing products to market we hear questions that range from ‘what ideas should I pursue?’ ‘what messages are more effective,’ and ‘what price should I consider selling my product for?’ These questions are all-important, leveraging consumer insights and putting data behind every decision. That […]

As the consumer insight industry’s technology leader, Toluna has always been solidly rooted in technology. From our very beginnings, we have been an early technology adopter, always employing the most up-to-date technologies to forge the best and most secure route to the consumer insights businesses need. But the last few years have seen hyper-acceleration of change in the […]

When you think about what defines the On Demand universe it is, more than anything else, direct access. Consumers want direct, uninterrupted (disintermediated) access to their brands’ products and services and—in turn—brands demand direct access to consumers to gauge effectiveness of everything from marketing plans to package design and shelf placement. Not surprisingly, the current […]

If you made it to CES this year—or even if you just followed the coverage—you probably felt drowned in the products and innovations that surrounded you. When confronted with everything from a meatless burger that actually tastes good, to the introduction of fast-as-a-speeding-bullet 5G wireless technology, to robots of every description, it seems impossible to […]