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A Google listing for an Australia-based media/advertising agency, Sparcmedia, encapsulates the landscape in the media industry today. Under the header “Digital Advertising Agency,” the listing reads, “Advertising Intelligence. Insights on your brand, competition, audience and media performance using research and in-depth strategic analysis. Get a clear and deep understanding of how these interlinking elements contribute to advertising success.” Media […]

If the Market Research industry is to continue in its role as an invaluable partner to global business, it must offer businesses cover from the storms raging in the marketplace, with real-time insights that provide a foundation for fast decision-making.  Over the past few years, the global marketplace has seen a number of dramatic changes […]

In so many ways, the winter holiday season is like no other during the year. One thing is hard to miss: at no other time is there such interest in shopping. And that interest spans most important market segments and demographics. That makes it the perfect proving ground for solutions designed to provide businesses with […]

The old way of conducting market research is no longer viable in today’s world where marketing and advertising professionals need to execute campaigns at 10x the speed as they were done in the past.  We see the need not simply for the incremental improvement of market research or data collection – but a new way […]

The uptick in worldwide smartphone usage is a widely discussed topic in market research as companies compete for consumer attention in an increasingly mobile world. The highly coveted — and difficult to reach — younger population prefers to participate via mobile devices, and they’re not alone, many look to respond to surveys via mobile.  For […]

Toluna’s best practices for transitioning trackers are industry standards for ensuring the integrity of tracker data. Approved by Nielsen’s Data Scientific Team, the practices constitute a framework that guarantees seamless transitioning of trackers by ensuring that any observed changes in metrics are natural and not artificially generated by changes in sample or methodology. Here is […]

Bringing a new product or campaign to market causes even the bravest of brand marketer to lose sleep. Juggling huge reputational and financial risks with pushing an idea past potential barriers based solely on your insights and intelligence – it’s not for the faint of heart. But when it all comes together, that’s where market […]

The forces brands struggle with in advertising are all too familiar. They include a landscape of fragmented audiences, media, and content that present obstacles in targeting, planning and buying. Companies also face brand safety and reputational threats including fallout to businesses whose digital ads appear on websites with views that clash with consumers – or […]

Back at the dawning of the Digital Age, there was an expression that made its way into the lexicon: High Tech, High Touch. It was a shorthand expression of the idea that as organizations and industries embraced technology, it was important to stay in touch with their various audiences. Even back in the stone age […]

Since its debut in 2011, Snapchat has been gaining momentum. Users first gravitated toward the social network because it offered something no other social network at the time did: users could share images with their friends that would automatically disappear. Since then it has significantly expanded its features and exploded in popularity. Fast forward to […]